For many years, search engine optimization (SEO) for websites has been honored in good art, in which all companies are able to define best practices and avoid the value of SEO to increase site performance on biological search listings Are trying.
1. While I believe in the power of SEO, there is a new offering that we have started providing to customers, which we call social media optimization (SMO). The concept behind SMO is simple: implement the changes to optimize a site so that custom search engines (such as technorati) appear more easily in social media searches, and often include in the relevant post on the blog, podcast Can go And vlogs Here are the 5 rules we use to help us guide our thinking with organizing SMOs for the customer’s website:
2. Increase your linkability – This is the first and foremost priority for websites. Many sites are “static” – which means that they are rarely updated and used only for storefront. In order to optimize the site for social media, we need to increase the linkability of the content. Adding a blog is a good step, though there are many other ways such as creating white papers and idea pieces, or even collecting the content anywhere elsewhere in the useful format.
3. Making tagging and bookmarking easy – Adding content features like quick buttons for “Add to del.icio.us” is a way to simplify the process of tagging pages, but we ensure that pages include a list of relevant tags Includes, suggested notes for a link (which come automatically to tag on the site), and our pages are popular social bookmarking sites (only Make sure to tag on, including more than Ompej).
4. The award of inbound links – often used as a barometer for the success of the blog (as well as a website), is the paramount to increasing inbound link search results and overall ranking. To encourage more of them, we need to make it easy and provide clear rewards. To try Permalinks again, listing the recent linking blog on your site gives you the visibility of visibility for those who link to you.
Help your content travel – Contrary to SEO, SMO is not just about making changes on the site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content go forward, and eventually the links on your site will drive.
Encourage Mashup – In the co-creation world, it pays to be more open about giving others your content (due to reason). With YouTube’s idea of providing a code to cut and paste, you can embed videos from your site, which has increased them. Syndicate your content through RSS makes it easy for others to create mashups that can drive traffic or increase your content.
There are many other “rules” and techniques we are starting to highlight because this idea becomes more sophisticated. In the meantime, we are always looking for new ideas in social media optimization to encourage better thinking. Perhaps we can also see the emergence of whole groups or agencies dedicated to SMO in the future …